Branding

4 Smart Small Business Investments

3 mins
7.6.2022
I

nvesting in your business can be pretty scary sometimes. What is going to happen if you don’t get a return on your investment? Are you going to have to close up shop? Get a 9-5 job?

These are not irrational fears. These are fears that we know very well. But what we also know is that investing in your business is the only way it’s going to grow. And as we all know, business growth equals Dolla Dolla bills y’all! 

In this blog, we’re going to show you 4 smart business investments you can make that will help you get a good ROI and help you keep the lights on.

01. Professional Branding

You can never go wrong with investing in professional branding for your business. Professional branding is what will set you apart from your competition, increase your brand awareness, establish you as a leader in your industry, and so much more.

Here’s a crazy stat: Businesses can increase their revenue by 23% all by presenting their branding cohesively across all their marketing channels. Professional branding makes doing this easy as hell, especially our One Week Branding service. Click here to check it out! 

02. Education

As business owners, we are always learning. At least we should be. Investing in education is a smart investment that you can’t go wrong with. The problem is, nowadays everyone and their mother (literally) is a coach of some sort. Who are you supposed to listen to?

Here are a few questions to ask yourself to validate who you choose to get your education from. These are questions Mikayla and I ask when we are looking to invest in education for us:

  • What is their track record?
  • Is the investment amount in our budget? (Expensive doesn’t always guarantee results)
  • Do we resonate with their teaching/coaching style?
  • What are other people saying and are those credible people?
  • Do they speak to the exact problem we are experiencing or are they speaking in a more general way? Specific is always best!

As I said, these are the exact questions we ask when we are validating a coach for us. Use them and invest in your education!

03. Professional Website

This is a big one. Investing in a professional website is crucial to having a successful business. If you’re the type of business owner who likes blending in with the competition and having a non-strategic cookie-cutter website, then a professional website is not for you. But we both know that’s not the type of business owner you are. 

A professional website is strategically designed and written. It’s not a Squarespace or Wix template that thousands of other business owners have access to (well that was direct, I’m so sorry). A professional website enlightens your Human about who you are and what you offer. It leads them to the point where they need to decide whether or not you can help alleviate the problem they’re experiencing. Investing in a professional website may be a little expensive, but trust me - it’s a damn good investment.

04. Strong Internal Systems

“A service or product is only as good as the system it’s executed with.” - Me (damn right I quoted myself)

Investing in strong internal systems is crucial to moving the needle and creating more profit. As business owners, there are so many tiny mundane tasks that we have to do for the business to operate. Investing in strong internal systems looks like getting software that automates mundane tasks. Doing this allows us to focus on the money-making tasks of our business.

Here are a few systems that we have invested in:

  • ActiveCampaign for Email Blasts and CRM
  • Airtable for Project Management
  • Portal for Client Communications

We have many other systems but these three systems run our entire business. These three systems alone have taken our productivity through the roof. Investing in strong internal systems will not only increase your productivity but your profit margins too. Projects that took a long time to complete could easily be cut in half with systems like these. You still charge the same amount but complete the work in much less time. That’s what strong internal systems can do for you.

Investing In Your Business Is Never A Bad Idea

I hope that you have a good starting off point on things you should invest in for your business. These 4 investments are investments that we continue to make regularly because we always see a return. That’s the whole point of investing, right? 

Lucky for you, we can help you with two of these investments. Our design agency specializes in branding and websites. You can click here to schedule a call with Mikayla and me. We would love to talk through your goals for your business! 

written by:
Doug Luna

How Professional Branding Could Be Your Biggest ROI

In this guide we dive into 3 ways professional branding could be your biggest ROI & how big companies like Apple, McDonalds and Target utilize these 3 ways. We give you 2 types of professional branding options, their process, their cost, and even who they are best for. Spoiler alert: the most expensive option isn’t always the best for you.

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