Mastering Google Analytics 4: Your Ultimate Migration Guide for 2023

2 mins.

f you're a startup or small business owner currently using Universal Analytics, you might be feeling a little overwhelmed with the news that Google is sunsetting Universal Analytics in July 2023. Don't worry - we're here to help! This comprehensive guide will walk you through the ins and outs of Google Analytics 4 (GA4) and explain how to migrate from Universal Analytics to GA4 seamlessly, ensuring that your website's data continues to be collected and processed.

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google's powerful website analytics platform. It offers new features, improved insights, and better integration with other Google products, making it an essential upgrade for any business that wants to stay ahead in the world of digital marketing.

Why Your Business Needs to Migrate to Google Analytics 4 Now

Migrating to Google Analytics 4 is essential because Google is sunsetting Universal Analytics in July 2023. This means that after this date, Universal Analytics will no longer collect or process website data. By migrating to GA4, you'll continue to gain valuable insights into your website's performance, user behavior, and marketing campaigns.

Your Step-By-Step Guide to Switching from Universal Analytics to Google Analytics 4

Follow these simple steps to migrate your website from Universal Analytics to Google Analytics 4:

01. Set up a new GA4 property

  • Sign in to your Google Analytics account
  • Click on "Admin" at the bottom left corner
  • In the Property column, click on "Create Property"
  • Select "Google Analytics 4" and click "Next"
  • Fill in your website details and click "Create"

02. Install the GA4 tag on your website

  • In your new GA4 property, click on "Data Streams" under the "Data Collection" section
  • Choose "Web" and enter your website's URL
  • Click "Create Stream"
  • You'll receive a unique "Measurement ID" - copy this ID
  • Add the GA4 tag to your website's source code, either manually or using a tag management system like Google Tag Manager

03. Link your GA4 property to your existing Universal Analytics property

  • In your Universal Analytics property, click on "Admin"
  • Under the Property column, click on "GA4 Setup Assistant"
  • Click "Get Started" under "I want to create a new Google Analytics 4 property and link it to this Universal Analytics property"
  • Follow the on-screen instructions to link your GA4 and Universal Analytics properties

04. Configure your GA4 property

  • Set up your GA4 property by configuring events, goals, and conversions
  • Use the GA4 interface to customize your reporting and dashboard
  • Monitor both Universal Analytics and GA4 data
  • As Google Analytics 4 collects data differently than Universal Analytics, it's essential to monitor both properties for a while to understand the differences and make any necessary adjustments
Google Analytics 4 Empowers Your Business in the Digital Age

Migrating from Universal Analytics to Google Analytics 4 doesn't have to be a daunting task. By following the steps outlined in this guide, you'll ensure that your website's data collection and processing continue uninterrupted. Embrace the power of GA4 and unlock valuable insights to help your startup or small business grow in the digital world.

We are always here to support you. Reach out to us if you have any questions!

written by:
Doug Luna

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