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Unlock Your Online Potential: The Power of Google My Business

2 mins.
4.20.2023
W

ant to find the best pad thai near you? It’s just a Google search away.

Looking for ideas to keep the kids entertained this summer so you don’t go insane? Just ask Google.

Looking for a gift for your partner that is in stock today because someone forgot? No shame being thrown from here (it’s happened to the best of us). But you probably guessed the solution - Google that sh*t.

As you can see, Google is a powerful tool that everyone uses for everything. That’s why it’s crucial to have a strong online presence no matter the size of your business. 

One of the most important steps you can take to improve your online presence is to set up a Google My Business profile. But what in the world is a Google My Business profile? Glad you asked.

What Is Google My Business?

Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search results and Google Maps. It enables businesses to provide accurate information about their business, interact with customers, and showcase their products and services through photos and reviews.

Whenever you Google something like “pad thai near me” (sorry to bring up pad thai again, that’s what you get when writing close to lunch time), you’ll be presented with different restaurant options that are near your location.

You’ll see the name of the restaurant, the amount of reviews they have, their phone number, a link to their website, and a lot more helpful information.

This is what a Google My Business profile is. It gives users useful information about your business so that they can make an informed decision on whether they want to purchase from or visit your business.

Now that you understand what Google My Business is, we want to give you 5 reasons why it’s so important to set up for your business.

01. Increase visibility in local search results

When potential customers search for businesses in their local area, Google My Business profiles appear prominently in search results. By setting up a profile, you increase the chances of your business showing up in these local search results, making it easier for potential customers to find you.

02. Provide accurate and up-to-date information

Your Google My Business profile allows you to provide detailed information about your business, including your address, phone number, hours of operation, and more. By keeping this information up-to-date, you ensure that potential customers have accurate information about your business.

03. Improve your Google Maps listing

When you set up a Google My Business profile, your business is also added to Google Maps. This makes it easy for customers to find your business when they are looking for directions or trying to navigate to your location.

04. Showcase your business with photos and reviews

Your Google My Business profile allows you to add photos of your business, products, and services. You can also showcase customer reviews, which can help build trust with potential customers.

05. Stay connected with customers

Google My Business also allows you to communicate with customers by responding to reviews and messages. This helps you build relationships with customers and shows them that you value their feedback and input.

What Are You Waiting For?

Setting up a Google My Business profile is an essential step for any business looking to improve its online presence. By increasing visibility in local search results, providing accurate information, improving your Google Maps listing, showcasing your business with photos and reviews, and staying connected with customers, you can set your business up for success in the digital age.

Don’t put this off any longer. People are out there searching for solutions to their problems. Make sure your business shows up with a strong Google My Business profile.

At Luveaux & Co, we want to see you and your business thrive. We specialize in creating authentic brands and impactful websites for startups and small businesses. Schedule a call with us today to see how we can partner together and help your business go to the next level.

written by:
Doug Luna

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