3 Reasons Why Authentic Branding is Important

2.5 mins.

6% of consumers say that authenticity is a key factor in deciding which brands they like and support. 

If you’re like most business owners, you definitely want love and support from consumers. All that love and support translates to moo-lah! In this blog, we’re going to give you 3 reasons why branding is important and not just any type of branding - authentic branding.

01. Improves Brand Recognition

If I were to show you a picture of two golden arches or an apple with a bite in it, would you know the company that represents? Of course you would. The reason why is because both of these companies (yes, it’s Mcdonald's and Apple) plaster their branding everywhere they possibly can. From a billboard to your TV screen to your phone, these companies will get their branding in your face at all costs. They want to create consistency with their branding so that it is recognizable anywhere - this is what’s known as brand recognition 

Having strong brand recognition is an invaluable reward of authentic branding. Branding your business authentically allows for your brand to soon be recognized in a lot of places. It’s not an overnight thing but still, who wouldn’t want that? This reason alone should convince anyone that branding is important, but don’t leave just yet. We’ve got two more.

02. Differentiates You From The Competition

If you were to do a Google search on how many similar businesses there are to yours, you would be amazed to see how many there are. For example, there are 636,249 landscaping companies in the U.S. 

Holy hell that’s a lot!

If you own a landscaping company, I’m sure you don’t want to get lost in the competition. That’s every business owner's nightmare. This is where branding can help.

Take a look at your competition. What does their branding look like? Is it old as hell? Is it fresh and modern? What about your current branding? Does it need a refresher? Branding, if done right, can set you apart from your competition.

03. Establishes Credibility 

Kids have teeth. These teeth need to be cleaned. Preferably by a professional. We have a kid, she’s got teeth, and it was time to get them cleaned. We did a lot of research looking for a dentist. This was going to be her first time going and we didn’t want her to get scared for the rest of her life. 

In our research, we saw a lot of dental websites. Legit, like 25+ websites. One thing that stood out was how many of these websites were so outdated with branding from the 80s and 90s. We found ourselves not resonating with those types of sites because we viewed them as not valuing the best for their business. In our minds, it brought their credibility down. What other things in their business are they not valuing? Hopefully not the dental machinery or technology.

We stumbled upon a site that had very modern branding, great messaging, and just solid marketing. In our minds, this was a very credible dentist and we made an appointment. Now, I know you didn’t choose to read this blog to hear a detailed story about our kid’s first dentist appointment so we’ll spare you the details, but it was such a great experience. 

It also proved our theory of branding directly relates to credibility. We chose this dentist because their branding made us assume they were credible. This dentist invested in their branding and gained a loyal customer.

In Closing

Investing in authentic branding is crucial to your business. It will improve brand recognition, set you apart from the competition, and establish your credibility. Whatever the cost is, invest in your branding. It will give you a return on your investment. We’ve yet to hear any business owner regret investing in their branding.  

If you or someone you know could benefit from our branding or rebranding services, schedule a call with us. We would love to partner with you and create branding that is authentic to you and your business. You and your business deserve it.

written by:
Doug Luna

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